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Need the leadership of a Fortune 50 marketing expert for your brand but don’t want the expense of a full time employee? Helping Brands Scale Fractional CMO solution is for you. We help bring your brand and your success at a fraction of the cost. Leverage our over 30 years of experience in the industry to help your brand today.
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Fortune 50 and Startup Executive Marketing Experience

What’s In It For You

Business? Product? Brand?  Helping Brands Scale assists startups to mid-sized companies exceed their strategic marketing goals. 

Over 30 years of Fortune 50 executive marketing strategy for iconic brands, your goals become ours.

When you engage us, you get executive level marketing leadership without the expense and hassle of a full time employee.

Whether you’re launching a new brand or growing an existing brand, our team develops an omni-channel marketing strategy and helps you execute on all levels, turning your vision and ideas into profits.

Helping Brands Scale brings your brand to life.

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WHO IS AMY BAKLUND

Amy is a savvy, nationally recognized marketing strategist.  From startups to Fortune 50s, Amy has the brand management experience you need to scale your business.  She has led innovation at the executive level and managed brands and marketing strategies at the $60M P&L level

Among some of her achievements, Amy launched DiGiorno pizza for Kraft Foods, pioneered online grocery shopping for Albertsons, and led international business in 13 countries for club retailer PriceSmart, and in the veterinary industry at Ethos Veterinary Health.  

Amy loves to give back. She currently volunteers by serving as the Vice President, Board of Directors for Ethos Discovery 501(c) a veterinary science incubator.  She also volunteers at University of California, EIA program helping international students.

Amy is an intrepid world traveler, 54 countries and counting. She enjoys spending time at the beach with Lemon, her Bernese mountain dog. Her life philosophy of “Never be afraid to try something new” led her to publish her first children’s book during the pandemic.

What People Say About Amy

Connect With Amy On LinkedIn
  • "Amy is knowledgeable in all facets of bringing products to market – from coordinating with our manufacturing team to cultivating customer relationships and shining at tradeshows. Amy is a skilled leader, extremely professional, motivated and organized. She also has excellent communication skills, is a keen strategic planner, and when needed a creative problem solver which was unavoidable over the past couple of years! Amy would be a valuable asset to any company looking to grow."
    Rebbeca Gelston
     
    "Amy is passionate about new business development and brings years of experience to new and emerging brands. She worked tirelessly with my client to develop and bring several SKUs in different categories to market successfully. Her extensive track record of managing and growing custom food programs shined."
    Darren Dunham

     
  • "Amy Baklund has an inspirational drive, commitment to growth for herself and others, a gregarious flexible nature and an innate ability to draw people together and achieve personal and professional goals. Amy is an invaluable asset to Ethos Discovery and is an individual I would consult with for many aspects of business development."
    EJ Ehrhart, DVM, PhD DAVCP
     
    "Amy provides a wealth of knowledge and drive to any project she is given. She has excellent communication and motivation skills. Amy is a strong team player who is committed to reaching the goals of the organization. It was a pleasure to work with her at Albertsons."
    Kyle Henrie

     
  • "Worked closely with Amy Baklund to bring Peque Oliva, the first of it's kind olive oil just for kids to the US market.

    Amy helped our team develop the product for the US marketplace including; packaging, messaging, POS, online and social media strategy, print materials.

    She also created our market launch and go-to market strategy with great success including TV spots, bloggers, and social media.

    Her ideas, continued line of open communication between Vega Carabaña in Spain, with her in the US kept us up-to-date on her proactive approach to continued sales and marketing strategies.

    We also worked closely together at national trades shows in Spain and in the US and achieved the "What's Hot" award with NASFT on both coasts."
    Eloy Sanchez
     Torres Mirat
    "I would like to recommend Amy Baklund for a position within your organization. Amy’s role at Ethos Veterinary Health was Senior Business Development Associate where she led the business and marketing strategy for Veterinary Specialty Hospital. She achieved double digit growth for a mature specialty hospital through her leadership and team building expertise.

    Her year over year growth strategy included many factors. First she was able to engage the San Diego referring community by building open and clear communication channels at levels we’ve never had at the hospital. Secondly, the best in class brand strategy she built and executed helped elevate Veterinary Specialty Hospital not only in the marketplace but across all of the Ethos hospitals across the country. Her ability to research, analyze, and innate business acumen makes her someone any organization would be fortunate to have work for them.
    Amy’s positivity, initiative, and strong marketing skills make her a pleasure to recommend. Please feel free to contact me."
    Brenda Phillips, DVM, DACVIM (Oncology), Associate Medical Director
    Veterinary Specialty Hospital
  • "I've had the pleasure of working with Amy Baklund over the last four years while she was at Ethos Veterinary Health. Ms. Baklund was instrumental in sponsoring numerous continuing education forums, which were very helpful to the San Diego veterinary community. She was also a liaison between San Diego veterinarians and the Ethos Veterinary Specialty Hospital. Ms. Baklund was always available to answer the numerous questions that arise when dealing with a specialty referral hospital. I’ve known Amy Baklund for over a decade and find that she is an intelligent and honest person always ready to help in any situation. Please feel to call or email me for any additional information."
    John M. Bjorneby, DVM, PhD, Diplomate ACVP
    Clinical Pathologist
    "Amy brings a wealth of knowledge from varying industries. She is a visionary with strong business development expertise. She builds trusting relationships with clients and is a steward for the business. Amy brings energy to her work that is unparalleled."
    Becky Blackwell
    Veterininary Emergency Group
  • "It has been my pleasure working with Amy when she was at M5 Corporation. I had the opportunity to meet her at the Fancy Food Show in San Francisco back in January 2010 after having exchanged several emails to invite her and her company to attend the Gourmets Show in Madrid.

    As a result of that trip and a new one happening this past April 2011, some Spanish gourmet companies have started working with the American market.

    She is an enthusiastic proffesional, with a great knowledge of what this market needs, and is a positive and energetic person.

    She is an asset for any company that she might be willing to work for."
    Maria Amparo Yuste
    International Business Development Consultant
  • "Amy is knowledgeable in all facets of bringing products to market – from coordinating with our manufacturing team to cultivating customer relationships and shining at tradeshows. Amy is a skilled leader, extremely professional, motivated and organized. She also has excellent communication skills, is a keen strategic planner, and when needed a creative problem solver which was unavoidable over the past couple of years! Amy would be a valuable asset to any company looking to grow."
    Rebbeca Gelston
     
  • "Amy is passionate about new business development and brings years of experience to new and emerging brands. She worked tirelessly with my client to develop and bring several SKUs in different categories to market successfully. Her extensive track record of managing and growing custom food programs shined."
    Darren Dunham

     
  • "Amy Baklund has an inspirational drive, commitment to growth for herself and others, a gregarious flexible nature and an innate ability to draw people together and achieve personal and professional goals. Amy is an invaluable asset to Ethos Discovery and is an individual I would consult with for many aspects of business development."
    EJ Ehrhart, DVM, PhD DAVCP
     
  • "Amy provides a wealth of knowledge and drive to any project she is given. She has excellent communication and motivation skills. Amy is a strong team player who is committed to reaching the goals of the organization. It was a pleasure to work with her at Albertsons."
    Kyle Henrie

     
  • "I would like to recommend Amy Baklund for a position within your organization. Amy’s role at Ethos Veterinary Health was Senior Business Development Associate where she led the business and marketing strategy for Veterinary Specialty Hospital. She achieved double digit growth for a mature specialty hospital through her leadership and team building expertise.

    Her year over year growth strategy included many factors. First she was able to engage the San Diego referring community by building open and clear communication channels at levels we’ve never had at the hospital. Secondly, the best in class brand strategy she built and executed helped elevate Veterinary Specialty Hospital not only in the marketplace but across all of the Ethos hospitals across the country. Her ability to research, analyze, and innate business acumen makes her someone any organization would be fortunate to have work for them.
    Amy’s positivity, initiative, and strong marketing skills make her a pleasure to recommend. Please feel free to contact me."
    Brenda Phillips, DVM, DACVIM (Oncology), Associate Medical Director
    Veterinary Specialty Hospital
  • "Worked closely with Amy Baklund to bring Peque Oliva, the first of it's kind olive oil just for kids to the US market.

    Amy helped our team develop the product for the US marketplace including; packaging, messaging, POS, online and social media strategy, print materials.

    She also created our market launch and go-to market strategy with great success including TV spots, bloggers, and social media.

    Her ideas, continued line of open communication between Vega Carabaña in Spain, with her in the US kept us up-to-date on her proactive approach to continued sales and marketing strategies.

    We also worked closely together at national trades shows in Spain and in the US and achieved the "What's Hot" award with NASFT on both coasts."
    Eloy Sanchez
     Torres Mirat
  • "I've had the pleasure of working with Amy Baklund over the last four years while she was at Ethos Veterinary Health. Ms. Baklund was instrumental in sponsoring numerous continuing education forums, which were very helpful to the San Diego veterinary community. She was also a liaison between San Diego veterinarians and the Ethos Veterinary Specialty Hospital. Ms. Baklund was always available to answer the numerous questions that arise when dealing with a specialty referral hospital. I’ve known Amy Baklund for over a decade and find that she is an intelligent and honest person always ready to help in any situation. Please feel to call or email me for any additional information."
    John M. Bjorneby, DVM, PhD, Diplomate ACVP
    Clinical Pathologist
  • "Amy brings a wealth of knowledge from varying industries. She is a visionary with strong business development expertise. She builds trusting relationships with clients and is a steward for the business. Amy brings energy to her work that is unparalleled."
    Becky Blackwell
    Veterinary Emergency Group
  • It has been my pleasure working with Amy when she was at M5 Corporation. I had the opportunity to meet her at the Fancy Food Show in San Francisco back in January 2010 after having exchanged several emails to invite her and her company to attend the Gourmets Show in Madrid.

    As a result of that trip and a new one happening this past April 2011, some Spanish gourmet companies have started working with the American market.

    She is an enthusiastic proffesional, with a great knowledge of what this market needs, and is a positive and energetic person.

    She is an asset for any company that she might be willing to work for.
    Maria Amparo Yuste
    International Business Development Consultant

Get Started Now:

We offer a FREE 1st time consultation!
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